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To Buy or Not to Buy – Exploratory Mixed-Method Results from Current and Potential Electric Vehicle Owners in Germany

Nägele, Sophie and Anderson, John Erik and Kolarova, Viktoriya and Lenz, Barbara (2023) To Buy or Not to Buy – Exploratory Mixed-Method Results from Current and Potential Electric Vehicle Owners in Germany. ETC, 2023-09-06 - 2023-09-08, Mailand, Italien.

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Although electric vehicles have gained market success, consumer acceptance remains crucial for decarbonizing the transportation sector. Previous studies on electric vehicle acceptance often surveyed inexperienced or only interested individuals. Moreover, previous studies did not differentiate between battery electric vehicles (BEV) and plug-in hybrid electric vehicles (PHEV), which produce different acceptance barriers and usage patterns. This paper fills a critical research gap by comparing acceptance of electric vehicles by users of battery electric vehicles, plug-in hybrid vehicles, and conventional vehicles (ICE). We did this via focus group discussions and a quantitative survey of 1,015 participants, with one third actual PHEV- and one third BEV-users. Furthermore, attention was laid on how the purchase decision matured. The findings were as follows. Firstly, participants were barely able to differentiate between different stages of their purchasing process. Secondly, with regard to the general question of why someone buys a new vehicle, we found that the option for a leasing contract was especially important for PHEV- and ICE-buyers, whereas BEV-buyers most frequently mentioned a good price or lower costs with the new vehicle as decisive purchase argument. Thirdly, the focus group discussions showed that for EV-buyers financial aspects were no barrier for the purchase of an EV, but they were able to find an offer which satisfied them. Fourthly, driving pleasure and comfort were not the main reasons for buying an EV, but, as also seen in the third result, lower costs or a good price. Fifthly, a majority of ICE-owners are convinced that electric vehicles are portrayed (way) too positively in the public discussion. Finally, people with BEVs tend to have more vehicles in their household than either PHEVs or ICE-households, which implies that BEVs still are additional cars in households.

Item URL in elib:https://elib.dlr.de/197787/
Document Type:Conference or Workshop Item (Speech)
Additional Information:Full Paper wurde eingereicht
Title:To Buy or Not to Buy – Exploratory Mixed-Method Results from Current and Potential Electric Vehicle Owners in Germany
AuthorsInstitution or Email of AuthorsAuthor's ORCID iDORCID Put Code
Nägele, SophieUNSPECIFIEDhttps://orcid.org/0000-0003-4999-6710UNSPECIFIED
Anderson, John ErikUNSPECIFIEDhttps://orcid.org/0000-0001-7615-7926147353165
Refereed publication:Yes
Open Access:No
Gold Open Access:No
In ISI Web of Science:No
Keywords:electric vehicles, user perspective, purchase decision
Event Title:ETC
Event Location:Mailand, Italien
Event Type:international Conference
Event Start Date:6 September 2023
Event End Date:8 September 2023
Organizer:Association for European Transport (AET)
HGF - Research field:Aeronautics, Space and Transport
HGF - Program:Transport
HGF - Program Themes:Transport System
DLR - Research area:Transport
DLR - Program:V VS - Verkehrssystem
DLR - Research theme (Project):V - DATAMOST - Daten & Modelle zur Mobilitätstransform
Location: Berlin-Adlershof
Institutes and Institutions:Institute of Transport Research > Means of Transport
Institute of Transport Research > Institute and Strategy Development
Deposited By: Nägele, Sophie
Deposited On:24 Nov 2023 14:23
Last Modified:24 Apr 2024 20:58

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