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Understanding platform internationalization to predict the diffusion of new mobility services

Hasselwander, Marc and Bigotte, Joao F. and Fonseca, Miguel (2022) Understanding platform internationalization to predict the diffusion of new mobility services. Research in Transportation Business & Management, 43, p. 100765. Elsevier. doi: 10.1016/j.rtbm.2021.100765. ISSN 2210-5395.

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Abstract

The rapid rise of New Mobility Services (NMS) along with the introduction of digital platforms are currently changing the mobility landscape, making it crucial to predict forthcoming developments. The diffusion of NMS has mostly been studied from the standpoint of user acceptance and adoption. This article introduces a complementary approach in which we examine the diffusion of NMS at the firm-level. Based on case analyses of ride-hailing, carpooling, and mobility-as-a-service (MaaS), we outline two international expansion patterns (rapid vs. gradual) and show that firm’s internationalization serves as a proxy for the global diffusion of the respective NMS – typically, from developed lead markets into the developing world due to both the market leader’s expansion and the emergence of followers. We emphasize the role of the business model and associated driving forces in the dynamics of diffusion of each NMS. The results of the study contribute to a better understanding of platform internationalization and give insights on how this is (re-)shaping the mobility ecosystem, presently and in the future.

Item URL in elib:https://elib.dlr.de/186837/
Document Type:Article
Title:Understanding platform internationalization to predict the diffusion of new mobility services
Authors:
AuthorsInstitution or Email of AuthorsAuthor's ORCID iDORCID Put Code
Hasselwander, MarcUNSPECIFIEDhttps://orcid.org/0000-0002-0852-5093UNSPECIFIED
Bigotte, Joao F.UNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Fonseca, MiguelUNSPECIFIEDUNSPECIFIEDUNSPECIFIED
Date:7 June 2022
Journal or Publication Title:Research in Transportation Business & Management
Refereed publication:Yes
Open Access:Yes
Gold Open Access:No
In SCOPUS:Yes
In ISI Web of Science:Yes
Volume:43
DOI:10.1016/j.rtbm.2021.100765
Page Range:p. 100765
Publisher:Elsevier
ISSN:2210-5395
Status:Published
Keywords:Diffusion of Innovations; Mobility Platforms; Urban Transport; Platform Business Model; Internationalization; Strategy.
HGF - Research field:Aeronautics, Space and Transport
HGF - Program:Transport
HGF - Program Themes:Transport System
DLR - Research area:Transport
DLR - Program:V VS - Verkehrssystem
DLR - Research theme (Project):V - Ökonver II
Location: Berlin-Adlershof
Institutes and Institutions:Institute of Transport Research > Mobility and Urban Development
Deposited By: Hasselwander, Dr. Marc
Deposited On:23 Aug 2022 19:13
Last Modified:29 Dec 2023 03:00

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