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Introducing a Mobility on Demand System to Prospective Users With the Help of a Serious Game

König, Alexandra and Kowala, Niels and Wegener, Jan and Grippenkoven, Jan Daniel (2019) Introducing a Mobility on Demand System to Prospective Users With the Help of a Serious Game. Transportation Research Interdisciplinary Perspectives, 3. Elsevier. doi: 10.1016/j.trip.2019.100079. ISSN 2590-1982.

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Official URL: https://doi.org/10.1016/j.trip.2019.100079


Sustainable mobility concepts are challenged to create a positive users' attitude and a high willingness-to-use to be adopted and survive on the market. Prospective users must not merely be informed about the service but become involved and feel affected. The contribution introduces a digital learning game, a so called serious game, to improve players' knowledge, attitude and willingness to use mobility on demand systems (MODS). The goal of an evaluation study in a high school (N = 71) was to compare the serious game and an online research according to the proposed effects on knowledge, attitude and usage intention. The study demonstrates that pupils' level of knowledge about the operational concepts of MODS increased after playing the game and the retention rate was higher. Playing the game furthermore resulted in a more positive appraisal of MODS concerning their usefulness. No significant effect of the serious game on the later usage behaviour was found. The paper points out the benefits of a gamified approach for introducing mobility services to prospective users and derives recommendations for the application of gamified approaches to facilitate the adoption of new technology or services.

Item URL in elib:https://elib.dlr.de/129793/
Document Type:Article
Title:Introducing a Mobility on Demand System to Prospective Users With the Help of a Serious Game
AuthorsInstitution or Email of AuthorsAuthor's ORCID iD
König, AlexandraAlexandra.Koenig (at) dlr.dehttps://orcid.org/0000-0001-6332-3817
Kowala, Nielsniels_kowala (at) web.deUNSPECIFIED
Wegener, JanJan.Wegener (at) dlr.deUNSPECIFIED
Grippenkoven, Jan DanielJan.Grippenkoven (at) dlr.deUNSPECIFIED
Date:4 December 2019
Journal or Publication Title:Transportation Research Interdisciplinary Perspectives
Refereed publication:Yes
Open Access:Yes
Gold Open Access:Yes
In ISI Web of Science:No
DOI :10.1016/j.trip.2019.100079
Keywords:Serious game; Gamified learning; Knowledge transfer; Mobility on demand; Diffusion of Innovation Model; Technology Acceptance Model; User acceptance; Interdisciplinarity
HGF - Research field:Aeronautics, Space and Transport
HGF - Program:Transport
HGF - Program Themes:Transport System
DLR - Research area:Transport
DLR - Program:V VS - Verkehrssystem
DLR - Research theme (Project):V - Movement
Location: Braunschweig
Institutes and Institutions:Institute of Transportation Systems > Human Factors
Deposited By: König, Alexandra
Deposited On:08 Jan 2020 08:52
Last Modified:14 Oct 2020 04:18

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