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Modelling travelers’ appraisal of ridepooling service characteristics with a discrete choice experiment

König, Alexandra and Grippenkoven, Jan (2019) Modelling travelers’ appraisal of ridepooling service characteristics with a discrete choice experiment. European Transport Research Review, 12 (1). Springer. DOI: 10.1186/s12544-019-0391-3 ISSN 1867-0717

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Official URL: https://doi.org/10.1186/s12544-019-0391-3

Abstract

Background: Ridepooling services have been predicted a bright future since they promise a flexible and usercentered mobility service. However, there is a research gap in examining the travelers’ perception of ridepooling service characteristics since findings concerning fixed-scheduled public transport are hardly transferable. Methods: In order to shed some light on the human factors of ridepooling services a Discrete Choice Experiment (N = 410) was performed to identify travelers’ preferences concerning ridepooling’s service features. The study thereby focusses on the effect of trip purpose on the appraisal of the service attributes. Based on a literature review and a focus group six attributes of the operational concept were determined: fare, walking distance to the pick-up point, time of booking in advance, shift of departure time, travel time and information. Results: The results underline that all of the six attributes significantly affected choice behavior. The appraisal of the service characteristics differed depending on the presented trip purpose. The willingness to pay was calculated for each service characteristics. The results give guidance for the user-centered design and operation of ridepooling systems that meet the requirements of the prospective passengers and thus facilitate behavioral shifts towards more sustainable mobility systems.

Item URL in elib:https://elib.dlr.de/120230/
Document Type:Article
Title:Modelling travelers’ appraisal of ridepooling service characteristics with a discrete choice experiment
Authors:
AuthorsInstitution or Email of AuthorsAuthors ORCID iD
König, AlexandraAlexandra.Koenig (at) dlr.dehttps://orcid.org/0000-0001-6332-3817
Grippenkoven, JanGerman Aerospace Center, Institute of Transportation SystemsUNSPECIFIED
Date:31 December 2019
Journal or Publication Title:European Transport Research Review
Refereed publication:Yes
Open Access:Yes
Gold Open Access:Yes
In SCOPUS:Yes
In ISI Web of Science:Yes
Volume:12
DOI :10.1186/s12544-019-0391-3
Publisher:Springer
ISSN:1867-0717
Status:Published
Keywords:Digitalized transport, Discrete choice experiment, Passenger perspective, Mobility on demand, Shared mobility
HGF - Research field:Aeronautics, Space and Transport
HGF - Program:Transport
HGF - Program Themes:Transport System
DLR - Research area:Transport
DLR - Program:V VS - Verkehrssystem
DLR - Research theme (Project):V - Movement
Location: Braunschweig
Institutes and Institutions:Institute of Transportation Systems > Human Factors
Deposited By: König, Alexandra
Deposited On:08 Jan 2020 08:51
Last Modified:08 Jan 2020 08:51

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