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Reject or embrace? Messengers and electric cargo bikes

Gruber, Johannes and Kihm, Alexander (2015) Reject or embrace? Messengers and electric cargo bikes. The 9th International Conference on City Logistics, June 17-19, 2015, Tenerife, Spain.

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One of many approaches to react to the challenges faced by urban freight can be the introduction of electric cargo bikes as an environmentally friendly mode of transport for courier deliveries. Since this market consists of highly decentralized decision-making structures, it is important to characterize the individuals involved and their perceptions in order to estimate market potentials and identify barriers to market uptake. To achieve this goal, we use information from a nationwide survey to draw a picture of the messengers involved as well as to model a binary decision of innovation rejection. The results indicate a group of people close to the general population but with certain particularities regarding gender, education and work style. Their attitudes towards technology are rather positive but their actual adoption of electric cargo bikes shows a much more heterogeneous pattern based on socio-demographics, job circumstances and personal characteristics.

Item URL in elib:https://elib.dlr.de/97190/
Document Type:Conference or Workshop Item (Speech)
Title:Reject or embrace? Messengers and electric cargo bikes
AuthorsInstitution or Email of AuthorsAuthor's ORCID iD
Date:June 2015
Refereed publication:Yes
Open Access:Yes
Gold Open Access:No
In ISI Web of Science:No
Keywords:courier logistics, electric cargo bikes, technology adoption, binary logit
Event Title:The 9th International Conference on City Logistics
Event Location:Tenerife, Spain
Event Type:international Conference
Event Dates:June 17-19, 2015
Organizer:Institute for City Logistics, Kyoto University
HGF - Research field:Aeronautics, Space and Transport
HGF - Program:Transport
HGF - Program Themes:Transport System
DLR - Research area:Transport
DLR - Program:V VS - Verkehrssystem
DLR - Research theme (Project):V - Verkehrsentwicklung und Umwelt II (old)
Location: Berlin-Adlershof
Institutes and Institutions:Institute of Transport Research > Commercial Transport
Deposited By: Gruber, Dr. Johannes
Deposited On:13 Jan 2016 16:49
Last Modified:31 Jul 2019 19:54

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