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Non-significant intention–behavior effects in educational technology acceptance: A case of competing cognitive scripts?

Murillo Montes de Oca, Ambar and Nistor, Nicolae (2014) Non-significant intention–behavior effects in educational technology acceptance: A case of competing cognitive scripts? Computers in Human Behavior, 34, pp. 333-338. Elsevier. DOI: 10.1016/S0747-5632(14)00183-6 ISSN 0747-5632

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Official URL: http://www.sciencedirect.com/science/article/pii/S0747563214000314

Abstract

Current technology acceptance research insufficiently considers complex educational settings. Recent research in educational technology acceptance has found weak or non-significant intention–behavior effects. To understand this finding, this paper presents a learning scripts approach to acceptance. A mixed methods approach is used to examine the intention–behavior effect in the context of informal learning in the workplace, focusing on the use of a virtual community of practice (vCoP) where participants share knowledge about the technical use of a software used in daily work tasks. Alternatively, users can access expert knowledge by contacting a Help Desk. As expected, the quantitative results show that the participants develop an intention to use the vCoP, however this intention has a limited effect on the actual vCoP use behavior. Qualitative results reveal that users have two cognitive scripts: an acceptance script, resulting in intention formation, and a help-seeking script, a well-established script in users which is leading them away from the technology and toward alternative help-seeking strategies. The help-seeking script is therefore interfering with the acceptance script, thus explaining weak or non-significant intention–behavior effects. Further research is needed to explore additional scripts that play a role in educational technology acceptance.

Item URL in elib:https://elib.dlr.de/88934/
Document Type:Article
Title:Non-significant intention–behavior effects in educational technology acceptance: A case of competing cognitive scripts?
Authors:
AuthorsInstitution or Email of AuthorsAuthors ORCID iD
Murillo Montes de Oca, AmbarAmbar.MurilloMontesdeOca (at) dlr.deUNSPECIFIED
Nistor, Nicolaenic.nistor (at) uni-muenchen.deUNSPECIFIED
Date:May 2014
Journal or Publication Title:Computers in Human Behavior
Refereed publication:Yes
Open Access:No
Gold Open Access:No
In SCOPUS:Yes
In ISI Web of Science:Yes
Volume:34
DOI :10.1016/S0747-5632(14)00183-6
Page Range:pp. 333-338
Editors:
EditorsEmail
Tennyson, RobertUniversity of Minnesota, USA
Publisher:Elsevier
ISSN:0747-5632
Status:Published
Keywords:Educational technology acceptance; Use behavior; Academic help seeking; Informal learning; Scripts
HGF - Research field:Aeronautics, Space and Transport
HGF - Program:Space
HGF - Program Themes:Earth Observation
DLR - Research area:Raumfahrt
DLR - Program:R EO - Erdbeobachtung
DLR - Research theme (Project):R - Vorhaben hochauflösende Fernerkundungsverfahren
Location: Oberpfaffenhofen
Institutes and Institutions:Remote Sensing Technology Institute > Photogrammetry and Image Analysis
Deposited By:INVALID USER
Deposited On:28 Apr 2014 12:55
Last Modified:27 May 2014 14:07

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