Science Communication of Ionospheric Research based on the ESA Project QUID-REGIS: Bridging the Gap for Different Target Groups from Science to Public

Abstract

Satellite-based Earth Observation (EO) technologies are critical for understanding the Earth’s atmosphere, particularly the ionosphere, which plays a vital role in satellite navigation, communication systems, and space weather forecasting. The European Space Agency’s (ESA) funded QUID-REGIS project focuses on improving our understanding of unexpected ionospheric variability during solar quiet periods by integrating data from the Swarm satellite mission, ground-based airglow measurements, and atmospheric models. While the scientific insights generated by QUID-REGIS are essential for advancing EO science, effectively communicating these complex topics to diverse audiences remains a challenge. This thesis explains the basic atmospheric principles underlying the QUID-REGIS project. Further, it explores how those principals can be translated into intuitive, engaging science communication strategies aimed at both the scientific community and the general public. By combining the study of atmospheric dynamics, ionospheric processes, and science communication theories—including mental models and visual storytelling —this work develops a practical communication tool: An animation that showcases the key messages of the QUID-REGIS project. The animation is further integrated and accompanied by a blog post published at the blog of the German Aerospace Center (DLR). The animation simplifies and visualizes complex ionospheric interactions, enhancing comprehension and accessibility. A qualitative evaluation assesses the effectiveness of this approach in fostering understanding and engagement among target audiences. By bridging the gap between scientific research and public communication, this study contributes to the broader discourse on making EO science more accessible, relevant, and impactful. The approach also aligns with broader societal goals, such as promoting scientific literacy and supporting ESA’s strategic objective to expand outreach beyond the scientific community.