Deploying Advanced Air Mobility into an Existing Transport System of Systems: The Product Push Paradigm

Kurzfassung

This study presents a system of systems simulation framework to evaluate the integra-tion of Advanced Air Mobility (AAM) into intermodal transport. It models door-to-door journeys from Munich to Cres Island via Rijeka, combining intercity modes with in-tracity AAM or public transport. Mode choice is based on passenger-specific utility functions that account for time, cost, and emissions. A baseline scenario assesses the impact of AAM on travel performance. A Product Push Paradigm is explored where the focus is on how a known product (eVTOL) can be successfully deployed to satisfy stakeholder requirements. A four-step approach to the Product Push Paradigm is pro-posed in this work with progressively increasing complexity with each level; exploring the value added, understanding the market, capturing the market and lastly trading-off stakeholder interests.