Analysis of the Factors for Success of Innovative Mobility Concepts

Abstract

The aim of this conference contribution is to gain an overview of factors for success of innovative digital mobility concepts, with special focus on ridepooling systems. For this purpose, a literature review is carried out and evaluated. The results of this analysis will serve the development of successful business models for public and private providers of future mobility. In the future, mobility will be increasingly intelligent, integrated, flexible and demand-oriented. This results in a highly available local public transport system for urban areas that includes innovative service concepts, is environmentally friendly and, thanks to flexible pricing models, is cause-fair and cost-effective for users. These demand-driven mobility concepts, which are also known as ridepooling or Demand-Responsive Transport (DRT), are currently available in various large, medium-sized and small cities worldwide. These concepts are based on different business models that have different conditions. In this conference contribution we describe the conflict between the interests of users and operators by taking both perspectives into account: the users’ perspective with their expectations and their willingness to use as well as the operators‘ perspective with a special focus on market development of ridepooling services in Germany. We analyse different scientific studies that have dealt with the factors for success of innovative mobility concepts, in particular of ridepooling systems. One of the factors for success that is carried out is the adaptation of the degree of flexibility to the requirements of the users, in particular to avoid oversupply.