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Mobility as a Feature (MaaF): Why and how ride sharing platforms have evolved into super apps

Hasselwander, Marc (2023) Mobility as a Feature (MaaF): Why and how ride sharing platforms have evolved into super apps. 25th Euro Working Group on Transportation Meeting (EWGT 2023), 6. - 8. Sep. 2023, Santander, Spanien.

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With Mobility as a Feature (MaaF), transportation scholars propose an extension of the Mobility as a Service (MaaS) concept. Leveraging the ongoing trend of platformization, MaaF intends to integrate mobility with unrelated services such as food delivery, grocery delivery, financial services, or e-commerce and shopping. In this research, I show that some ride sharing platforms basically already provide MaaF functionality. Uber, Grab, Didi Chuxing, Bolt, and others have transformed into super apps, offering a wide range of services beyond their core ride sharing business. The findings of this study offer valuable insights into which ride sharing platforms are actively pursuing the super app strategy and shed light on the motivations driving their expansion into diversified service offerings. While the phenomenon of super apps is already established in the global South, it is now gaining interest in Europe and the US. Indeed, the present study argues that super apps are poised to shape the future of mobility and service provision, representing a significant shift in how people access mobility and other services. It therefore calls for additional research on this topic to better understand the implications of MaaF and super apps in the transportation sector.

Item URL in elib:https://elib.dlr.de/195301/
Document Type:Conference or Workshop Item (Speech)
Title:Mobility as a Feature (MaaF): Why and how ride sharing platforms have evolved into super apps
AuthorsInstitution or Email of AuthorsAuthor's ORCID iDORCID Put Code
Hasselwander, MarcUNSPECIFIEDhttps://orcid.org/0000-0002-0852-5093UNSPECIFIED
Refereed publication:Yes
Open Access:Yes
Gold Open Access:No
In ISI Web of Science:No
Keywords:Urban mobility; platformization; growth strategy; diversification; Mobility as a Feature (MaaF); super app.
Event Title:25th Euro Working Group on Transportation Meeting (EWGT 2023)
Event Location:Santander, Spanien
Event Type:international Conference
Event Dates:6. - 8. Sep. 2023
Organizer:uro Working Group on Transportation
HGF - Research field:Aeronautics, Space and Transport
HGF - Program:Transport
HGF - Program Themes:Transport System
DLR - Research area:Transport
DLR - Program:V VS - Verkehrssystem
DLR - Research theme (Project):V - VMo4Orte - Vernetzte Mobilität für lebenswerte Orte
Location: Berlin-Adlershof
Institutes and Institutions:Institute of Transport Research > Transport Markets and Mobility Services
Deposited By: Hasselwander, Dr. Marc
Deposited On:30 May 2023 16:49
Last Modified:30 May 2023 16:49

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