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One goal, one approach? A comparative analysis of online grocery strategies in France and Germany

Seidel, Saskia (2021) One goal, one approach? A comparative analysis of online grocery strategies in France and Germany. Case Studies on Transport Policy. Elsevier. doi: 10.1016/j.cstp.2021.10.013. ISSN 2213-624X.

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Offizielle URL: https://www.sciencedirect.com/science/article/abs/pii/S2213624X21001759?via%3Dihub

Kurzfassung

With an ever-growing variety of sales formats, food retailers are striving to cover all customers’ needs. This includes setting up online sales, which involve adjustments in companies’ logistics processes. This paper reveals which logistics processes are affected and what effects these changes have on the transport and logistics of groceries. The paper examines the following questions: 1) What are the characteristics of the online grocery market? 2) Which challenges do retailers face in the online market? 3) And what strategies, in particular which logistics and distribution strategies, do they use to meet these challenges and with what success? The research is based on expert interviews combined with in-depth desk research. The paper focuses on the German and French online grocery market, where the forms of supply differ greatly. Applying a systematic research methodology, the paper first describes what types of online grocery services are currently available, mainly distinguishing between home delivery and collection options. The different patterns of storage and picking are compared in terms of their strengths and weaknesses and by assigning them to a modular scheme. The next step examines logistics processes and online sales-related distribution strategies, whereby most challenges are shown to be operational and optimisation is a challenge due to low margins. Consequently, existing location structures are often used, but new ones are also created. A typology of online logistics strategies and distribution organisations is derived with regard to the impact of online sales strategies on the logistics and transport structure. The paper concludes with a discussion of these impacts and an overview of future opportunities.

elib-URL des Eintrags:https://elib.dlr.de/145330/
Dokumentart:Zeitschriftenbeitrag
Titel:One goal, one approach? A comparative analysis of online grocery strategies in France and Germany
Autoren:
AutorenInstitution oder E-Mail-AdresseAutoren-ORCID-iDORCID Put Code
Seidel, SaskiaSaskia.Seidel (at) dlr.dehttps://orcid.org/0000-0002-8185-4723NICHT SPEZIFIZIERT
Datum:6 November 2021
Erschienen in:Case Studies on Transport Policy
Referierte Publikation:Ja
Open Access:Ja
Gold Open Access:Nein
In SCOPUS:Ja
In ISI Web of Science:Ja
DOI:10.1016/j.cstp.2021.10.013
Verlag:Elsevier
ISSN:2213-624X
Status:veröffentlicht
Stichwörter:online groceryfood retaillogistics
HGF - Forschungsbereich:Luftfahrt, Raumfahrt und Verkehr
HGF - Programm:Verkehr
HGF - Programmthema:Verkehrssystem
DLR - Schwerpunkt:Verkehr
DLR - Forschungsgebiet:V VS - Verkehrssystem
DLR - Teilgebiet (Projekt, Vorhaben):V - Energie und Verkehr (alt)
Standort: Berlin-Adlershof
Institute & Einrichtungen:Institut für Verkehrsforschung > Wirtschaftsverkehr
Hinterlegt von: Seidel, Dr. Saskia
Hinterlegt am:07 Dez 2021 22:19
Letzte Änderung:30 Okt 2023 12:37

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