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Purchase intention and actual purchase of cargo cycles: Influencing factors and policy insights

Narayanan, Santhanakrishnan und Gruber, Johannes und Liedtke, Gernot und Antoniou, Constantinos (2022) Purchase intention and actual purchase of cargo cycles: Influencing factors and policy insights. Transportation Research Part A: Policy and Practice, 155, Seiten 31-45. Elsevier. doi: 10.1016/j.tra.2021.10.007. ISSN 0965-8564.

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Offizielle URL: https://www.sciencedirect.com/science/article/pii/S0965856421002639

Kurzfassung

To support the penetration of cargo cycles in commercial transport, this research aims at identifying the significant influencing factors for their purchase, using data from Europe's largest cargo cycle testing project 'Ich entlaste Städte'. This is achieved by developing binary logit models for the intention to purchase (stated at the end of a 3-month vehicle trial), and the actual purchase decision made (queried three months or later, after the end of the trial). Prior to the estimation of the logit models, latent variables have been constructed using explanatory factor analysis. Based on the estimation results, factors that influence the actual purchase decision include catchment area of cargo cycle trips, daily usage during the trial phase, trial phase season, type of cargo cycle tested, mode substituted by cargo cycles during the trial phase and business sector. Furthermore, four other factors, which are latent variables constructed through exploratory factor analysis, are found to have significant influence: perception of operational, soft and cost benefits, as well as importance of deterioration of conditions for conventional vehicles. Based on the influence of these factors, policy measures are suggested under the following categories: (i) Regulation, (ii) Infrastructure, (iii) Finance, (iv) Campaigns and (v) Trial schemes. The data from the project shows the existence of a difference between the intention and the actual purchase decision (around 50% higher intent compared to realized purchase). This implies that there is a need to convert intention to actual decision, when making conclusions based on intention. A comparison, made between the binary logit models of intention and actual purchase decision, brings out the reality that the latter is influenced by hard facts like the deteriorating conditions (e.g., vehicle access restrictions) for conventional vehicles, while the former is influenced by operational concerns towards cargo cycles. This observation suggests the necessity of formulating measures to foster the market penetration of cargo cycles.

elib-URL des Eintrags:https://elib.dlr.de/145062/
Dokumentart:Zeitschriftenbeitrag
Zusätzliche Informationen:Begutachtung hat stattgefunden.
Titel:Purchase intention and actual purchase of cargo cycles: Influencing factors and policy insights
Autoren:
AutorenInstitution oder E-Mail-AdresseAutoren-ORCID-iDORCID Put Code
Narayanan, SanthanakrishnanSanthanakrishnan.narayanan (at) tum.dehttps://orcid.org/0000-0003-1374-0406NICHT SPEZIFIZIERT
Gruber, JohannesJohannes.Gruber (at) dlr.dehttps://orcid.org/0000-0001-5537-5473NICHT SPEZIFIZIERT
Liedtke, GernotGernot.Liedtke (at) dlr.dehttps://orcid.org/0000-0001-8482-2236NICHT SPEZIFIZIERT
Antoniou, Constantinosc.antoniou (at) tum.deNICHT SPEZIFIZIERTNICHT SPEZIFIZIERT
Datum:2022
Erschienen in:Transportation Research Part A: Policy and Practice
Referierte Publikation:Ja
Open Access:Ja
Gold Open Access:Nein
In SCOPUS:Ja
In ISI Web of Science:Ja
Band:155
DOI:10.1016/j.tra.2021.10.007
Seitenbereich:Seiten 31-45
Verlag:Elsevier
ISSN:0965-8564
Status:veröffentlicht
Stichwörter:Cargo Cycles; Cargo Bikes; Commercial Transport; Purchase Decision Modeling; Vehicle Procurement; Sustainable Urban Freight
HGF - Forschungsbereich:Luftfahrt, Raumfahrt und Verkehr
HGF - Programm:Verkehr
HGF - Programmthema:Verkehrssystem
DLR - Schwerpunkt:Verkehr
DLR - Forschungsgebiet:V VS - Verkehrssystem
DLR - Teilgebiet (Projekt, Vorhaben):V - Energie und Verkehr (alt)
Standort: Berlin-Adlershof
Institute & Einrichtungen:Institut für Verkehrsforschung > Wirtschaftsverkehr
Hinterlegt von: Gruber, Dr. Johannes
Hinterlegt am:24 Nov 2021 18:40
Letzte Änderung:24 Nov 2021 18:40

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