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Factors Affecting the Purchase Decision of Cargo Cycles by Commercial Users

Narayanan, Santhanakrishnan and Gruber, Johannes (2020) Factors Affecting the Purchase Decision of Cargo Cycles by Commercial Users. TRB 100th Annual Meeting, Januar 2021, Online, Washington, D.C., USA.

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Abstract

There is a growing interest among industry and policymakers for the application of cargo cycles in commercial transport. Although the potential of this type of vehicle has been shown in the pertinent literature, the factors affecting the purchase decision of cargo cycles by commercial users are yet to be explored. Hence, this research aims at identifying the relevant factors, using data from Europe's largest cargo cycle testing project "Ich entlaste Städte". Two different binary logit models are estimated, one for the intention to purchase cargo cycles (stated at the end of a 3-month vehicle trial), and another for the actual purchase decision made (queried three months or later, after the trial). A comparison of both the models shows that the actual purchase decision is significantly influenced by hard facts like the deteriorating conditions (e.g., vehicle access restrictions) for conventional vehicles, while the purchase intention is not. Factors that influence the actual purchase decision include catchment area of cargo cycle trips, daily usage during the trial phase, trial phase season, type of cargo cycle tested, mode substituted by cargo cycles during the trial phase and business sector. Further, three other factors, which are latent variables constructed through exploratory factor analysis, are found to have significant influence: perception of operational and non-operational benefits, and importance of deterioration of conditions for conventional vehicles. Insights from the research include the effectiveness of the trial schemes, substitution potential for car trips, favorable business sectors and requirement of campaigns to promote soft benefits.

Item URL in elib:https://elib.dlr.de/138848/
Document Type:Conference or Workshop Item (Poster)
Title:Factors Affecting the Purchase Decision of Cargo Cycles by Commercial Users
Authors:
AuthorsInstitution or Email of AuthorsAuthor's ORCID iD
Narayanan, SanthanakrishnanSanthanakrishnan.narayanan (at) tum.dehttps://orcid.org/0000-0003-1374-0406
Gruber, JohannesJohannes.Gruber (at) dlr.dehttps://orcid.org/0000-0001-5537-5473
Date:2020
Refereed publication:Yes
Open Access:No
Gold Open Access:No
In SCOPUS:No
In ISI Web of Science:No
Status:Published
Keywords:Cargo cycles, Cargo bikes, commercial transport, purchase decision modeling, vehicle procurement, sustainable urban freight
Event Title:TRB 100th Annual Meeting
Event Location:Online, Washington, D.C., USA
Event Type:international Conference
Event Dates:Januar 2021
HGF - Research field:Aeronautics, Space and Transport
HGF - Program:Transport
HGF - Program Themes:Transport System
DLR - Research area:Transport
DLR - Program:V VS - Verkehrssystem
DLR - Research theme (Project):V - Energie und Verkehr
Location: Berlin-Adlershof
Institutes and Institutions:Institute of Transport Research > Commercial Transport
Deposited By: Gruber, Dr. Johannes
Deposited On:07 Dec 2020 08:27
Last Modified:17 May 2021 16:22

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