Low cost carriers in the Middle East and North Africa (MENA) region: Emergence and barriers to development

Abstract

This paper investigates the development of low cost carriers (LCCs) in the Middle East and North Africa (MENA) region from a broader perspective. We use passenger volume data at the airline and flight segment levels to illustrate the development of LCCs in the region; we conduct a structured comparison of the actual business model characteristics of the MENA-based LCCs to assess their adherence to the archetypical LCC business model; and we compile the key barriers to LCC growth in MENA from the literature. We find that the overall market share of LCCs in MENA is still below the world average, despite high growth in recent years. The presence of LCCs varies considerably between MENA countries and route groups. The more upscale, Jetblue-style business model, where passengers benefit from additional, complementary services or product characteristics, prevails. Political tensions, adverse regulations and lower levels of liberalization compared to Europe or North America negatively affect LCC development in many MENA countries. While low middle-class proportions appear to be a challenge for low cost business models, Asian diaspora and tourism – from beach holidays to pilgrimage – seem to induce additional demand.