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STREETLIFE FIELD TRIALS – APPLIED GAMIFICATION APPROACHES AS A KEY TO MORE SUSTAINABLE MOBILITY BEHAVIOUR

Kelpin, Rene and Giesel, Flemming and Heinrichs, Matthias (2016) STREETLIFE FIELD TRIALS – APPLIED GAMIFICATION APPROACHES AS A KEY TO MORE SUSTAINABLE MOBILITY BEHAVIOUR. European Transport Conference 2016, 05.-07. Okt. 2016, Barcelona, Spanien.

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Abstract

To integrate new ITS (Intelligent Transport Systems) services into existing transportation systems, and especially, to engage users reliably to change respective mobility routines as a consequence of these new service interventions, is a very critical challenge for service providers as well as for piloting projects. It means not less than breaking existing mobility habits; such as individual routines, applied services and Apps, and replacing them with new routines. Existing services are well established and applied by a majority of users who are hardly willing to get acquainted to new services, routines and applications – even if new services offer more and partly better information. In the project STREETLIFE a gamification approach has been used to introduce new mobility services in three individual pilot sites and to convince users to leave their “mobility comfort zone”. In consequence, it was not only to evaluate how this gamification approach has supported the service take-up by the users, but also to validate those behavioural changes’ impacts on main impact categories, i.e. the traffic system performance and carbon emissions. This paper pays particular attention to the latter aspect. Do have competitive gamification approaches combined with affordable incentives a significant impact on transport system performance criteria? This article introduces the three individual pilots, the commonly applied gamification approach and the individual games. Main achievements will be mainly based on data collected at the Berlin pilot.

Item URL in elib:https://elib.dlr.de/105939/
Document Type:Conference or Workshop Item (Speech)
Title:STREETLIFE FIELD TRIALS – APPLIED GAMIFICATION APPROACHES AS A KEY TO MORE SUSTAINABLE MOBILITY BEHAVIOUR
Authors:
AuthorsInstitution or Email of AuthorsAuthors ORCID iD
Kelpin, ReneRene.Kelpin (at) dlr.deUNSPECIFIED
Giesel, FlemmingFlemming.Giesel (at) dlr.deUNSPECIFIED
Heinrichs, MatthiasMatthias.Heinrichs (at) dlr.deUNSPECIFIED
Date:October 2016
Refereed publication:Yes
Open Access:Yes
Gold Open Access:No
In SCOPUS:No
In ISI Web of Science:No
Status:Published
Keywords:Mobility, gamification, simulation, TAPAS, impact assessment
Event Title:European Transport Conference 2016
Event Location:Barcelona, Spanien
Event Type:international Conference
Event Dates:05.-07. Okt. 2016
Organizer:Association for European Transport (AET)
HGF - Research field:Aeronautics, Space and Transport
HGF - Program:Transport
HGF - Program Themes:Transport System
DLR - Research area:Transport
DLR - Program:V VS - Verkehrssystem
DLR - Research theme (Project):V - Verkehrsentwicklung und Umwelt II (old)
Location: Berlin-Adlershof
Institutes and Institutions:Institute of Transport Research
Institute of Transport Research > Passenger Transport
Deposited By: Kelpin, Rene
Deposited On:20 Dec 2016 11:21
Last Modified:31 Jul 2019 20:03

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