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STREETLIFE FIELD TRIALS – APPLIED GAMIFICATION APPROACHES AS A KEY TO MORE SUSTAINABLE MOBILITY BEHAVIOUR

Kelpin, Rene und Giesel, Flemming und Heinrichs, Matthias (2016) STREETLIFE FIELD TRIALS – APPLIED GAMIFICATION APPROACHES AS A KEY TO MORE SUSTAINABLE MOBILITY BEHAVIOUR. European Transport Conference 2016, 2016-10-05 - 2016-10-07, Barcelona, Spanien.

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Kurzfassung

To integrate new ITS (Intelligent Transport Systems) services into existing transportation systems, and especially, to engage users reliably to change respective mobility routines as a consequence of these new service interventions, is a very critical challenge for service providers as well as for piloting projects. It means not less than breaking existing mobility habits; such as individual routines, applied services and Apps, and replacing them with new routines. Existing services are well established and applied by a majority of users who are hardly willing to get acquainted to new services, routines and applications – even if new services offer more and partly better information. In the project STREETLIFE a gamification approach has been used to introduce new mobility services in three individual pilot sites and to convince users to leave their “mobility comfort zone”. In consequence, it was not only to evaluate how this gamification approach has supported the service take-up by the users, but also to validate those behavioural changes’ impacts on main impact categories, i.e. the traffic system performance and carbon emissions. This paper pays particular attention to the latter aspect. Do have competitive gamification approaches combined with affordable incentives a significant impact on transport system performance criteria? This article introduces the three individual pilots, the commonly applied gamification approach and the individual games. Main achievements will be mainly based on data collected at the Berlin pilot.

elib-URL des Eintrags:https://elib.dlr.de/105939/
Dokumentart:Konferenzbeitrag (Vortrag)
Titel:STREETLIFE FIELD TRIALS – APPLIED GAMIFICATION APPROACHES AS A KEY TO MORE SUSTAINABLE MOBILITY BEHAVIOUR
Autoren:
AutorenInstitution oder E-Mail-AdresseAutoren-ORCID-iDORCID Put Code
Kelpin, ReneRene.Kelpin (at) dlr.deNICHT SPEZIFIZIERTNICHT SPEZIFIZIERT
Giesel, FlemmingFlemming.Giesel (at) dlr.deNICHT SPEZIFIZIERTNICHT SPEZIFIZIERT
Heinrichs, MatthiasMatthias.Heinrichs (at) dlr.dehttps://orcid.org/0000-0002-0175-2787NICHT SPEZIFIZIERT
Datum:Oktober 2016
Referierte Publikation:Ja
Open Access:Ja
Gold Open Access:Nein
In SCOPUS:Nein
In ISI Web of Science:Nein
Status:veröffentlicht
Stichwörter:Mobility, gamification, simulation, TAPAS, impact assessment
Veranstaltungstitel:European Transport Conference 2016
Veranstaltungsort:Barcelona, Spanien
Veranstaltungsart:internationale Konferenz
Veranstaltungsbeginn:5 Oktober 2016
Veranstaltungsende:7 Oktober 2016
Veranstalter :Association for European Transport (AET)
HGF - Forschungsbereich:Luftfahrt, Raumfahrt und Verkehr
HGF - Programm:Verkehr
HGF - Programmthema:Verkehrssystem
DLR - Schwerpunkt:Verkehr
DLR - Forschungsgebiet:V VS - Verkehrssystem
DLR - Teilgebiet (Projekt, Vorhaben):V - Verkehrsentwicklung und Umwelt II (alt)
Standort: Berlin-Adlershof
Institute & Einrichtungen:Institut für Verkehrsforschung
Institut für Verkehrsforschung > Personenverkehr
Hinterlegt von: Kelpin, Rene
Hinterlegt am:20 Dez 2016 11:21
Letzte Änderung:24 Apr 2024 20:11

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