Madigan, Ruth and Louw, Tyron and Dziennus, Marc and Schieben, Anna and Merat, Natasha (2016) What influences the decision to use automated public transport? Using UTAUT to understand public acceptance of Automated Road Transport Systems. Transportation Research Part F: Traffic Psychology and Behaviour, PART F. Elsevier. doi: 10.1016/j.trf.2017.07.007. ISSN 1369-8478. (Submitted)
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Abstract
The main aim of this study was to use an adapted version of the Unified Theory of Acceptance and Use of Technology (UTAUT) to investigate the factors that influence users’ acceptance of automated road transport systems (ARTS). A questionnaire survey was administered to 315 users of a CityMobil2 ARTS demonstration in the city of Trikala, Greece. Results provide evidence of the usefulness of the UTAUT framework for increasing our understanding of how public acceptance of these automated vehicles might be maximised. Hedonic Motivation, or users’ enjoyment of the system, had a strong impact on Behavioural Intentions to use ARTS in the future, with Performance Expectancy, Social Influence and Facilitating Conditions also having significant effects. The anticipated effect of Effort Expectancy did not emerge from this study, suggesting that the level of effort required is unlikely to be a critical factor in consumers’ decisions about using ARTS. Based on these results, a number of modifications to UTAUT are suggested for future applications in the context of automated transport. It is recommended that designers and developers should consider the above issues when implementing more permanent versions of automated public transport.
Item URL in elib: | https://elib.dlr.de/105624/ | ||||||||||||||||||||||||
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Document Type: | Article | ||||||||||||||||||||||||
Title: | What influences the decision to use automated public transport? Using UTAUT to understand public acceptance of Automated Road Transport Systems | ||||||||||||||||||||||||
Authors: |
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Date: | 2016 | ||||||||||||||||||||||||
Journal or Publication Title: | Transportation Research Part F: Traffic Psychology and Behaviour | ||||||||||||||||||||||||
Refereed publication: | Yes | ||||||||||||||||||||||||
Open Access: | No | ||||||||||||||||||||||||
Gold Open Access: | No | ||||||||||||||||||||||||
In SCOPUS: | Yes | ||||||||||||||||||||||||
In ISI Web of Science: | Yes | ||||||||||||||||||||||||
Volume: | PART F | ||||||||||||||||||||||||
DOI: | 10.1016/j.trf.2017.07.007 | ||||||||||||||||||||||||
Publisher: | Elsevier | ||||||||||||||||||||||||
Series Name: | Transportation Research | ||||||||||||||||||||||||
ISSN: | 1369-8478 | ||||||||||||||||||||||||
Status: | Submitted | ||||||||||||||||||||||||
Keywords: | automated public transport; acceptance of automation; Social-psychological model; user-acceptance | ||||||||||||||||||||||||
HGF - Research field: | Aeronautics, Space and Transport | ||||||||||||||||||||||||
HGF - Program: | Transport | ||||||||||||||||||||||||
HGF - Program Themes: | Terrestrial Vehicles (old) | ||||||||||||||||||||||||
DLR - Research area: | Transport | ||||||||||||||||||||||||
DLR - Program: | V BF - Bodengebundene Fahrzeuge | ||||||||||||||||||||||||
DLR - Research theme (Project): | V - Fahrzeugintelligenz (old) | ||||||||||||||||||||||||
Location: | Braunschweig | ||||||||||||||||||||||||
Institutes and Institutions: | Institute of Transportation Systems | ||||||||||||||||||||||||
Deposited By: | Wilbrink, Marc | ||||||||||||||||||||||||
Deposited On: | 15 Aug 2016 13:37 | ||||||||||||||||||||||||
Last Modified: | 15 Jun 2023 07:41 |
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