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What influences the decision to use automated public transport? Using UTAUT to understand public acceptance of Automated Road Transport Systems

Madigan, Ruth and Louw, Tyron and Dziennus, Marc and Schieben, Anna and Merat, Natasha (2016) What influences the decision to use automated public transport? Using UTAUT to understand public acceptance of Automated Road Transport Systems. Transportation Research Part F: Traffic Psychology and Behaviour, PART F. Elsevier. ISSN 1369-8478 (Submitted)

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Abstract

The main aim of this study was to use an adapted version of the Unified Theory of Acceptance and Use of Technology (UTAUT) to investigate the factors that influence users’ acceptance of automated road transport systems (ARTS). A questionnaire survey was administered to 315 users of a CityMobil2 ARTS demonstration in the city of Trikala, Greece. Results provide evidence of the usefulness of the UTAUT framework for increasing our understanding of how public acceptance of these automated vehicles might be maximised. Hedonic Motivation, or users’ enjoyment of the system, had a strong impact on Behavioural Intentions to use ARTS in the future, with Performance Expectancy, Social Influence and Facilitating Conditions also having significant effects. The anticipated effect of Effort Expectancy did not emerge from this study, suggesting that the level of effort required is unlikely to be a critical factor in consumers’ decisions about using ARTS. Based on these results, a number of modifications to UTAUT are suggested for future applications in the context of automated transport. It is recommended that designers and developers should consider the above issues when implementing more permanent versions of automated public transport.

Item URL in elib:https://elib.dlr.de/105624/
Document Type:Article
Title:What influences the decision to use automated public transport? Using UTAUT to understand public acceptance of Automated Road Transport Systems
Authors:
AuthorsInstitution or Email of AuthorsAuthors ORCID iD
Madigan, RuthITS LeedsUNSPECIFIED
Louw, TyronITS LeedsUNSPECIFIED
Dziennus, MarcMarc.Dziennus (at) dlr.deUNSPECIFIED
Schieben, Annaanna.schieben (at) dlr.deUNSPECIFIED
Merat, NatashaITS LeedsUNSPECIFIED
Date:2016
Journal or Publication Title:Transportation Research Part F: Traffic Psychology and Behaviour
Refereed publication:Yes
Open Access:No
Gold Open Access:No
In SCOPUS:Yes
In ISI Web of Science:Yes
Volume:PART F
Publisher:Elsevier
Series Name:Transportation Research
ISSN:1369-8478
Status:Submitted
Keywords:automated public transport; acceptance of automation; Social-psychological model; user-acceptance
HGF - Research field:Aeronautics, Space and Transport
HGF - Program:Transport
HGF - Program Themes:Terrestrial Vehicles (old)
DLR - Research area:Transport
DLR - Program:V BF - Bodengebundene Fahrzeuge
DLR - Research theme (Project):V - Fahrzeugintelligenz (old)
Location: Braunschweig
Institutes and Institutions:Institute of Transportation Systems
Deposited By: Dziennus, Marc
Deposited On:15 Aug 2016 13:37
Last Modified:10 Jan 2019 15:51

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