Interactive travel experience visualization for mobility providers

Kurzfassung

For a shift to higher public transport usage it is necessary to consider traveler’s willingness to switch from individual mobility to public transport. Here, it is important to detect points of collective negative public transport travel experience. Especially intermodal journeys can lead to lower satisfaction due to unmet needs around safety, comfort, accessibility, efficiency, reliability, and information. The project ExperienceAtlas (Erlebensatlas) aims to address these challenges by visualizing collective travel experiences in intermodal journeys and exploring opportunities for improvement. The project employs a multi-faceted data collection approach, incorporating subjective traveler feedback, cardiac activity, and contextual factors such as weather and traffic conditions. Two data collections in the metropolitan areas of Hamburg and Berlin are planned. Per data collection, it is planned to recruit about 75 volunteers that report their experience along intermodal journeys on 5 to 10 weekdays. Together, these datasets provide a dynamic, real-time perspective of the travel experience, equipping operators to detect service disruptions or discomfort as they occur. Mobility providers, as primary users of these visualizations, currently lack the means to access real-time insights into traveler experiences. To ensure that these visualizations are both meaningful and actionable, stakeholder interviews with five representatives from a major mobility provider were conducted to identify design and functional requirements. These activities revealed essential insights into the types of data needed and the best ways to visualize them to support service innovation. This presentation will share the initial findings from these interactions, detailing identified visualization requirements and showcasing methods for visualizing travel experiences, including real-time tracking and post-journey experience aggregation. By offering an in-depth view of traveler experiences, these visualizations provide mobility providers with tools to enhance service offerings, improve customer information strategies, and ultimately foster more satisfying intermodal journeys.