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ELECTRIC MOBILITY IN GERMANY: UNDERSTANDING PIONEERS AND MARKET NICHES IN COMMERCIAL TRAFFIC

Frenzel, Ina und Müller, Stephan und Dzhimova, Mariya (2016) ELECTRIC MOBILITY IN GERMANY: UNDERSTANDING PIONEERS AND MARKET NICHES IN COMMERCIAL TRAFFIC. 95rd Annual Meeting of the Transportation Research Board (TRB), 2016-01-10 - 2016-01-14, Washington D.C., U.S.A..

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Kurzfassung

Innovations theories focusing on socio-technical regimes assume niches to be an initial point for social changes and innovations’ development becoming a mass market. This paper uses the niches approach and analyzes electric mobility in commercial transport in Germany. The central question is: Which niches are (not) addressed (yet)? Challenges are to identify current niches in commercial sector which are addressed by electric mobility and to determine further potentials for the niches identified. For this purpose two surveys have been evaluated and compared in the paper: one addressing the pioneers of battery electric vehicles (BEV) and one addressing owners of vehicles with internal combustion engines (ICEV) (evaluation limited to commercial users). One central finding of the analysis is that extreme and cost-inefficient use profiles are overrepresented among BEV pioneers as compared to all commercial vehicle owners. It is reflected in their purchase motivation: current pioneers are primarily motivated by environmental and image aspects than of rational economic reasons. Further, the analysis shows a great potential for the niches to expand. But this potential is not activated by current vehicle concepts. This paper provides results giving specific information about niche potentials and which motivating aspect could target them. To expand niches future research activities and policy measures should focus on demand-targeted measures and experiments towards a demand-targeted variety of car-concepts. Of special relevance for niche expansion are public or public related branches. Within innovation theories a demand by state organisations and authorities is an important initial demand for radical innovations.

elib-URL des Eintrags:https://elib.dlr.de/103852/
Dokumentart:Konferenzbeitrag (Poster)
Titel:ELECTRIC MOBILITY IN GERMANY: UNDERSTANDING PIONEERS AND MARKET NICHES IN COMMERCIAL TRAFFIC
Autoren:
AutorenInstitution oder E-Mail-AdresseAutoren-ORCID-iDORCID Put Code
Frenzel, InaIna.Frenzel (at) dlr.deNICHT SPEZIFIZIERTNICHT SPEZIFIZIERT
Müller, Stephanstephan.mueller (at) dlr.dehttps://orcid.org/0000-0002-0225-6726NICHT SPEZIFIZIERT
Dzhimova, Mariyamariya.dzhimova (at) tum.deNICHT SPEZIFIZIERTNICHT SPEZIFIZIERT
Datum:12 Januar 2016
Referierte Publikation:Ja
Open Access:Ja
Gold Open Access:Nein
In SCOPUS:Nein
In ISI Web of Science:Nein
Status:veröffentlicht
Stichwörter:electric mobility, commercial transport, electric car users, potential for electric mobility, niches of electric mobility
Veranstaltungstitel:95rd Annual Meeting of the Transportation Research Board (TRB)
Veranstaltungsort:Washington D.C., U.S.A.
Veranstaltungsart:internationale Konferenz
Veranstaltungsbeginn:10 Januar 2016
Veranstaltungsende:14 Januar 2016
Veranstalter :Transportation Research Board (TRB)
HGF - Forschungsbereich:Luftfahrt, Raumfahrt und Verkehr
HGF - Programm:Verkehr
HGF - Programmthema:Verkehrssystem
DLR - Schwerpunkt:Verkehr
DLR - Forschungsgebiet:V VS - Verkehrssystem
DLR - Teilgebiet (Projekt, Vorhaben):V - Verkehrsentwicklung und Umwelt II (alt)
Standort: Berlin-Adlershof
Institute & Einrichtungen:Institut für Verkehrsforschung
Hinterlegt von: Frenzel, Ina
Hinterlegt am:15 Jul 2016 17:59
Letzte Änderung:24 Apr 2024 20:09

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