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STREETLIFE Berlin field Trial: gamification and Crowd Sourcing for cycling safety

Kelpin, Rene (2017) STREETLIFE Berlin field Trial: gamification and Crowd Sourcing for cycling safety. International Cycling Conference 2017, 19.-21. Sept. 2017, Mannheim. (Submitted)

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Abstract

The integration of new services for ITS (Intelligent Transport Systems) into existing transportation systems, and the reliable change of users mobility routines as a conse-quence of new service interventions, is a very critical challenge for city administrations, mobility planners, and service providers. It means not less than breaking and adjusting existing users’ mobility habits; such as individual routines and applied services. In the project STREETLIFE a gamification approach was used to introduce new mobility ser-vices in three individual pilot sites and to convince users to leave their “mobility comfort zone”. The article will pay special attention to the pilot performed in Berlin. Here, an in-ter-modal route planning App for daily mobility combined a first “safe” cycling router for Berlin with a gamification approach and crowd sourcing routines for assessing, evaluat-ing, and finally improving cycling safety. From March to May 2016, with the Berlin STREETLIFE game “Berlin BikeRider” user collected virtual points for participating in a game and competed for both virtual and real incentives. For all cycling trips, crowd sourced information on perceived cycling safety was collected by an on-trip survey. Users were able to assess safety matters of this individual trip and to add dangerous spots in a Berlin city map. In consequence, not only the applied gamification approach and its impacts on main impact categories, i.e. the traffic system performance and carbon emissions, were evaluated. Special attention was laid on an analysis of crowd sourced data on cycling safety and on its comparison against existing public data sets on cyclists’ accidents, provided by the Berlin Senate Department of Urban Development in cooperation with the Policy of Berlin. The joint analysis of both datasets allowed an evaluation and a completion of public statistics on cycling safety for Berlin – and in final consequence an improvement of data on cycling safety. It also assessed the concept of “Fahrradstras-sen”, dedicated cycling streets. This paper describes the project, the Berlin pilot and the main results of data analysis while putting main emphasize on gamification’s impact on mobility behavior and on cy-cling safety assessment. In addition, it also provides brief results on impacts on mile-ages and emissions (here CO2).

Item URL in elib:https://elib.dlr.de/112566/
Document Type:Conference or Workshop Item (Poster)
Title:STREETLIFE Berlin field Trial: gamification and Crowd Sourcing for cycling safety
Authors:
AuthorsInstitution or Email of AuthorsAuthors ORCID iD
Kelpin, Renerene.kelpin (at) dlr.deUNSPECIFIED
Date:2017
Refereed publication:Yes
Open Access:Yes
Gold Open Access:No
In SCOPUS:No
In ISI Web of Science:No
Status:Submitted
Keywords:cycling safety, crowd sourcing, safe bike routing, gamification
Event Title:International Cycling Conference 2017
Event Location:Mannheim
Event Type:international Conference
Event Dates:19.-21. Sept. 2017
Organizer:UBA
HGF - Research field:Aeronautics, Space and Transport
HGF - Program:Transport
HGF - Program Themes:Transport System
DLR - Research area:Transport
DLR - Program:V VS - Verkehrssystem
DLR - Research theme (Project):V - Verkehrsentwicklung und Umwelt II (old)
Location: Berlin-Adlershof
Institutes and Institutions:Institute of Transport Research > Passenger Transport
Deposited By: Kelpin, Rene
Deposited On:14 Jun 2017 09:13
Last Modified:31 Jul 2019 20:09

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