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Invited Talk: To know where to go - Semantics in eTourism

Strang, Thomas (2005) Invited Talk: To know where to go - Semantics in eTourism. ENTER 2005, Innsbruck/Austria, 26 - 28 January, 2005, Innsbruck/Austria.

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Official URL: http://www.ifitt.org/enter/

Abstract

A website is not only an online brochure, it is a 24/7 sales force. A property's website should be the centrepiece of its distribution strategy, it provides the most inexpensive method of distributing its inventory. Improving a websites performance by improving the usability, e.g. by introducing an online booking engine, an email acquisition facility or optimising a website for search engines is important, but only half of the job - there remains a lack of real meaning and intuitive usage in behind. This talk will elaborate on the potential and the enhancements Semantic Web technology can come up with in this situation and will include reflections on smart information searching, integration, recommendion and various intelligent services.

Document Type:Conference or Workshop Item (Speech)
Additional Information: LIDO-Berichtsjahr=2005,
Title:Invited Talk: To know where to go - Semantics in eTourism
Authors:
AuthorsInstitution or Email of Authors
Strang, ThomasUNSPECIFIED
Date:26 January 2005
Status:Published
Keywords:eTourism, Semantics
Event Title:ENTER 2005, Innsbruck/Austria, 26 - 28 January, 2005
Event Location:Innsbruck/Austria
Event Type:international Conference
Organizer:International Federation for IT and Travel & Tourism (IFITT)
HGF - Research field:Aeronautics, Space and Transport (old)
HGF - Program:Transport
HGF - Program Themes:V SM - Sicherung der Mobilität (old)
DLR - Research area:Transport
DLR - Program:V SM - Sicherung der Mobilität
DLR - Research theme (Project):V - Galileo-Verkehrsanwendungen (old)
Location: Oberpfaffenhofen
Institutes and Institutions:Institute of Communication and Navigation
Deposited By: Prof. Dr. Thomas Strang
Deposited On:14 Mar 2006
Last Modified:06 Jan 2010 21:41

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