Invited Talk: To know where to go - Semantics in eTourism
Strang, Thomas (2005) Invited Talk: To know where to go - Semantics in eTourism. ENTER 2005, Innsbruck/Austria, 26 - 28 January, 2005, Innsbruck/Austria.
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Official URL: http://www.ifitt.org/enter/
A website is not only an online brochure, it is a 24/7 sales force. A property's website should be the centrepiece of its distribution strategy, it provides the most inexpensive method of distributing its inventory. Improving a websites performance by improving the usability, e.g. by introducing an online booking engine, an email acquisition facility or optimising a website for search engines is important, but only half of the job - there remains a lack of real meaning and intuitive usage in behind. This talk will elaborate on the potential and the enhancements Semantic Web technology can come up with in this situation and will include reflections on smart information searching, integration, recommendion and various intelligent services.
|Document Type:||Conference or Workshop Item (Speech)|
|Title:||Invited Talk: To know where to go - Semantics in eTourism|
|Date:||26 January 2005|
|Event Title:||ENTER 2005, Innsbruck/Austria, 26 - 28 January, 2005|
|Event Type:||international Conference|
|Organizer:||International Federation for IT and Travel & Tourism (IFITT)|
|HGF - Research field:||Aeronautics, Space and Transport|
|HGF - Program:||Transport|
|HGF - Program Themes:||V SM - Sicherung der Mobilität|
|DLR - Research area:||Transport|
|DLR - Program:||V SM - Sicherung der Mobilität|
|DLR - Research theme (Project):||V - Galileo-Verkehrsanwendungen (old)|
|Institutes and Institutions:||Institute of Communication and Navigation|
|Deposited By:||Prof. Dr. Thomas Strang|
|Deposited On:||14 Mar 2006|
|Last Modified:||06 Jan 2010 21:41|
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